Questions remain, however, about the ongoing evolution of public cloud marketplaces. Because the channel views it the same way: They need to be able to service their customers regardless of what the customer’s preferences are,” he said.ĪWS global channel chief Ruba Borno told CRN in May that the AWS Marketplace had grown to 330,000 active customers. “We’ve taken an approach that is very open and multi-cloud in nature, which is very much resonating with the partners. Kevin Ichhpurani, Google Cloud’s global ecosystem and partner leader, told CRN in August that Google Cloud’s commitment to making the open-source community “first-class citizens” in the Google Cloud Marketplace is key. Google Cloud started off the year by unveiling new capabilities for the Google Cloud Marketplace, being rolled out through the year, including expanded private offers, the ability for resellers to receive margins from ISVs, accelerated onboarding, more cost management options, and new governed transacting and management functions. The public cloud platform giants, meanwhile, have continued to expand and evolve their own rapidly growing cloud marketplaces. In June Pax8, which has evolved from a distributor to a cloud marketplace operator, unveiled its enhanced cloud marketplace saying its new data and AI capabilities create a “customer acquisition engine” for MSPs. In January distributor Ingram Micro rolled out enhancements to its Cloud Marketplace that help partners work with Microsoft Azure and its New Commerce Experience (NCE) platform. The company said PartnerCentral is designed to “accelerate and simplify” the move to cloud and “as-a-service” payment models. In April distributor Westcon-Comstor launched PartnerCentral, its first multi-vendor marketplace where partners can configure, quote and order complex hybrid solutions with billing for software, hardware and services. That momentum continued into 2023, especially as distributors expand their online marketplace initiatives. The use of cloud marketplaces by IT vendors to promote and deliver their software and services has been on the increase in recent years. 10: Online Marketplaces Continue To Expand, Evolve Take a look and see if you agree with our choices. Here’s our look at the top 10 news stories of 2022 (so far), starting with No. This year news stories of major security breaches and the critical vulnerabilities in IT systems that led to them have dominated the cybersecurity sector.Īlso making this list are developments at specific IT companies, including Intel’s efforts to regain its momentum, Microsoft’s cloud service outrages, and Dell Technologies’ significant change in channel strategy.īut the biggest news story this year (so far) has been how the late 2022 release of an open-source product called ChatGPT has spurred practically every company in the IT industry to re-think its technology strategy and generated a wave of AI-focused innovation. The repercussions of current economic conditions can also be seen in everything from changes in customer IT buying plans to reduced venture capital needed to fuel startups.Ĭybersecurity continues to be a problem with many businesses, organizations and government entities – and even IT companies themselves – joining the ranks of cyberattack victims. That includes the tens of thousands of layoffs that IT companies – from industry leaders to startups – have undertaken this year. The uncertain economy, including rising interest rates and expectations of a possible recession, has driven much of what’s been happening in the industry this year. As summer vacations come to an end and the IT industry revs back up, here’s a look at what have been the biggest news stories so far in the IT industry and the channel in 2023.
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